
What is a Direct Send Airdrop?
Airdrops, via Direct Send, are a great way to conduct a drop for specific people that you have an email address for. They won't appear on your Bonfire profile (so that non-intended recipients can discover and participate in them), and will be available only to those directly via email.
Potential Use Cases
- You want to reward a cohort of existing community members for an engagement or activity they performed
- You have an email list of people that you want to attract and incentivize to join your community
Considerations
Before you create a coin drop, review the following considerations:
- You must have enough coins in your Bonfire escrow balance to cover the value of the drop
- If your escrow wallet runs out of balance and someone tries to claim your drop, the transfer will fail
- A list of email addresses in CSV format
- Column 1 = email address, 1 address per row
- Only 1000 recipients can be targeted in each drop
How to Create a Direct Send Airdrop
Step 1
From the Home tab on your dashboard, or in the Airdrop tab, click Create Airdrop
Step 2
Select the Direct Send button at the top of the screen (it is set to Claimable Link by default)

Step 3
Give your drop a name. This helps to identify the Airdrop in your list
Step 4