Welcome, creator. You’ve probably made it this far because you are dissatisfied with social media and current community-building platforms. You are not alone. While creators and fans do most of the work, it’s the platforms that get the biggest cut. Web2 creators like yourself are flocking to test out new ways to monetize and engage with their community. **Cues in Web3. **
As a creator in web3, you’ll have lots of new tools at your disposal - Airdrops, Bounties, Token-Gating, and many more that are yet to come. But your success in web3 will not only depend on your ability to use those tools but also to educate your web2 community. If your fans don’t understand why you’re exploring web3, they won’t value what you’re offering them as much, even if it’s a freebie. So the first step to getting started as a creator in web3 is to actually become a web3 student.
Keep in mind that as a non-crypto native creator, lots of guides may contain jargon and seem far too complex for your level of expertise. Embrace that discomfort and keep pushing. Knowing what you’re getting yourself into is necessary, but you don’t need to become a master in tokenomics when all you’re looking for is to align incentives around your preexisting community.
While jumping into web3 can feel intimidating, you will be in good hands. Everyone who is in the space is working towards the same goal of getting more people to understand and appreciate the potential for web3. So strangers online will be willing to answer questions and help you out, but first and foremost DYOR.
DYOR (Do Your Own Research), that means you should read articles, subscribe to newsletters, listen to podcasts, participate in Crypto Twitter and join discord servers focused on web3 onboarding and your interests. You’ll be overwhelmed at first, but go slowly and follow the communities that most resonate with you.
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By now you should have an idea of what’s going on in the space. So it’s time to think about how you can play a role in it.
Web3 can be a playground filled with new tools and ideas, so before overstretching yourself and giving all of it a shot, focus on one thing. Decide whether you’d want to sell your work as NFTs or launch your own social token. From there, devise a plan on what you’d like to be offering. Set goals and work backwards from there. Remember these assets are a means to an end. So start slow, walk before you run; set expectations with your community, and be upfront that you’re experimenting and aren’t sure where this all goes.
It’ll be tempting to compare yourself to crypto-native web3 creators who have minted music, video, graphic NFTs and have a DAO governed by tokens but don’t get carried away while you’re starting out. Remember at each step of the way you’ll need to bring your community with you. And it’ll be much easier if you introduce one new concept at a time.
Now that you’ve chosen what you want to focus on (at least for now) it’s time to pick your tooling. This isn’t straightforward, especially if you're coming from a place with little to no technical knowledge. Whitepapers are not easy reads. Your safest bet, as someone who is not crypto-native, is to go for networks that are intentionally user-friendly. Rally and Mirror are good solutions if you are looking for simplicity when launching social tokens or NFTs. Specific to social tokens, Coinvise does a nice job at making minting and airdrops easy. For Music NFTs you should look at Sound, and for video NFTs check Glass. Zora, Opensea, and Rarible are other big NFT marketplaces making tooling easy.
Look at how far you’ve gotten! You’ve decided what you’re doing and where you’re doing it, but that doesn’t mean your fans will be ready to come onboard with you just yet. You’ve got to ease them into it. Put yourself in their shoes. They’ve never heard of social tokens, and crypto can get a bad rep, so you want to be very careful about how you start to introduce them to web3 concepts. Make sure to design for both the people who want to explore web3 with you, but also to be inclusive of those who aren’t quite ready to make that leap yet.
A few quick tips on getting them acquainted with web3: